Let's face it: Marketing is hard.
And it's even harder if you're a small business owner who is responsible for delivering the services your business offers, in addition to all the other stuff on your plate.
As a small business owner, particularly as a solopreneur, you don't have the resources of a big company. Unless you're already a marketer, you don't have the time to learn everything you need to know about marketing. That's where marketing coaching comes in.
The one thing small business owners want most from marketing coaching is help to grow their business. Marketing coaches can provide small business owners with the guidance and support they need to develop and implement effective marketing strategies that will help them reach their target audience and generate more leads and sales.
Here are some of the specific things that small business owners want from marketing coaching:
Help developing a marketing plan: A marketing plan is a roadmap for your marketing efforts. It should outline your goals, target audience, and marketing strategies. A marketing coach can help you develop a marketing plan that is tailored to your specific business and needs.
Help implementing marketing strategies: Once you have a marketing plan in place, you'll need to implement it. This can be a daunting task, especially if you are new to marketing. A marketing coach can help you implement your marketing strategies and track your results. I recommend using the Marketing MAP from the Profitable Marketing Machine to organize all the tasks.
Help measuring results: It is important to measure the results of your marketing efforts so that you can see what is working and what is not. A marketing coach can help you set up tracking systems and analyze your results so that you can make informed decisions about your marketing strategies. I recommend using the Marketing Monitor from the Profitable Marketing Machine to identify and track the metrics that are most pertinent to your business success.
Motivation and support: Running a small business can be tough, and marketing can be even tougher, especially when you're doing it all (or much of it) yourself. A marketing coach can provide you with motivation and support to help you stay on track and achieve your marketing goals.
In addition to helping small business owners grow their business, marketing coaches can also make growing a business easier. Here's how:
Increased efficiency: Marketing coaches can help small business owners streamline their marketing efforts and make the most of their marketing budget.
Better results: Marketing coaches can help small business owners track their marketing results and make adjustments to their strategies as needed to ensure that they are getting the best possible results.
Less stress: Marketing coaches can help small business owners take the stress out of marketing and focus on running their business. How? By helping small business owners create working marketing plans (or what I like to call my Profitable Marketing Machine) that smoothly, efficiently, and predictably generate revenue.
If you are a small business owner who is looking for help to grow your business, marketing coaching can be a valuable resource. When choosing a marketing coach, be sure to select someone with:
- Actual marketing experience and expertise
- At least 50 positive reviews from paying clients on the most pertinent platforms (LinkedIn, Facebook, Google, and so on)
- An active newsletter so you can gauge how reliable and consistent they are
- Free content such as a blog and/or classes that allow you to experience their style and demonstrate their expertise to your satisfaction
How to Grow Your Business with a Marketing Coach © 2023 Veronika Noize. All rights reserved.