Veronika Noize the Marketing Coach at the DIY Marketing Center Profitable Marketing Systems Skills Strategies for Small Business

 Private Coaching Session FAQ 

Buying & booking your session: To schedule your session, simply choose the package you wish to purchase on the book coaching page and use the scheduling tool to browse our calendar for a private session. Please note that all sessions must be prepaid. 


[Zoom] ALL coaching sessions are automatically set up on Zoom. Ronnie will be there with her camera on, but you are under no obligation to use your camera. 

Length: Coaching sessions typically last 45 minutes, and start at the top of the hour. There is up to five minutes grace for late starts, but all sessions end no later than 50 minutes past the start time, even if you arrive late.

Number of people in your session: There can be up to two (2) people (you plus an assistant, partner or colleague) in the coaching session.

Recording: Your session can be recorded at no extra charge. Download links to your MP3 audio and MP4 video plus a full written transcript will be emailed to you within 24 hours of your session. 

Please note that while the technology is 99.99% reliable, it has failed. The odds of failure are low (less than .5% of over 5000 sessions have had technical issues), but that high reliability rate won't matter if it is YOUR session that is in the tiny percentage that fails. For that reason, I strongly recommend that you take notes during our meeting.

You are welcome to record your session with your own equipment; only 2 sessions have failed to record audio in the past 21 years but since it is a possibility, you may wish to record your own. 

Please save your MP3 (audio) or MP4 (video) file to your drive as soon as you receive the link, because it will not be available for long. Files are deleted within 7 days, so if you want to keep a copy, download immediately. Thank you!

Coaching agenda: You may include anything you wish on your coaching agenda, but I strongly recommend creating one before the meeting so that you make the most of our time together. Here is a basic list of items to share with me before your first session:

Instructions: Please copy and paste the completed prep information into an email (DO NOT SEND it as an attachment) and send to me at 24 hours before our meeting is scheduled.

Preparation is essential for the success of our meeting, and I want to be sure you get exactly what you are looking for from our time together, because ultimately the success of our meeting is up to you. Please be prepared to clearly articulate your responses to the questions below (having them written down and emailed to me 24 hours before our meeting is best):

  • Who is your ideal client (by category)?
  • What is the problem that working with you solves for them? Is this the same problem for which they seek a solution, or do they have another agenda before they speak to you?
  • How much is your ideal client worth to you (yearly and lifetime value)?
  • What is the core message you want to deliver to your prospects so that they understand that you have what they need?
  • How are you different or better than the other options available?
  • Speaking from your client's perspective, what does the process look like from the point of awareness of need/problem to the point of satisfactory resolution?
  • What programs do you have in place to address your clients' needs at the varying stages of service or relationship life-cycle?
  • What is your best lead generation strategy? Acquisition strategy? Retention strategy?
  • What are your three key objectives for your website, and what strategies are you using to accomplish them? 
  • What are your key objectives for your marketing materials (business cards, brochures, newsletters, etc.) and what strategies are they supporting?
  • How are you measuring your marketing ROI?

Please note that you may not have answers to all of these questions, so focus on answering those you can. Your preparation will also bring me up to speed on your business and marketing situation so we can get the most done in the shortest time.

Expectations: Here is a list of what you can expect from me, and what I expect from you:

        • You can expect me to be on time and mentally prepared for our meeting.
        • You can expect me to be fully present and focused on you during our meeting.
        • You can expect me to be completely honest and direct.
        • You can expect me to be unconditionally constructive.
        • You can expect me to ask questions and make requests.
        • You can expect me to share resources, information, and other learning tools as appropriate.
        • You can expect me to give you the best advice I can.
        • You can expect me to keep all aspects of our relationship private and confidential.
        • I expect you to show up for our meeting on time and prepared.
        • I expect you to be honest and open about your goals, strengths, and needs.
        • I expect you to be succinct, and to be willing to talk about your situation without apologies, excuses, or rambling stories (this really burns up time).
        • I expect you to be willing to listen and really hear what I say, even if you don't like or agree with what I say.
        • I expect you to be fully responsible for your own feelings, decisions, and choices before, during, and after our meeting.

Cancellations: Sessions can be rescheduled without penalty up to 48 hours in advance. There are no refunds for missed or cancelled sessions.

DIY Services are Tax Deductible

Before you even look at what I have to offer, you should know that according to the IRS reps I spoke with recently, all DIY services (programs, coaching, events, etc.) are tax-deductible, so in the long run, they are essentially FREE to you! 

Here's an article about deductible business expenses that explains more, and here are links to specific IRS publications that detail where and what to deduct: Publication 970 and Publication 535.

But don't take my word for it, because I am not a tax professional. Please discuss details with your own trusted tax professional.

DIY Marketing Center
360-882-1298 voice  
2643 Beaver Ave PMB 338  · Des Moines IA 50310

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