Veronika Noize the Marketing Coach at the DIY Marketing Center Profitable Marketing Systems Skills Strategies for Small Business

 DIY News Blog

News and updates about the DIY Marketing Center programs, classes, and membership.

  • 14 Apr 2011 3:10 PM | Anonymous member (Administrator)

    Notes: Charge What You Are Worth

    Some of the things we talked about and looked at during the call were:

         We often get stuck when we ask ourselves “How much are we worth?” by blurring the distinctions between personal, professional and monetary wealth.

          Since we are often selling ourselves, not a product, we tend to think our fee is about ourselves. But it’s really about the results the client wants to achieve.

    Ways to figure out what our services are worth:

          Determine what kind of clients you want to attract and what they are willing to pay. Recall the dog trainer who wants involved clients while charging enough so that the client feels some “pinch”.

          Costs are relative. Who is your market? What will they pay? If someone says you charge too much, do you really want them as a client?  Are they actually a potential client, or someone who wouldn’t buy your service anyway? Sometimes we end up so afraid of a potential client’s opinion that we start discounting before they even ask.

          Be cautious of putting your money issues on the client. What we want to do is to look at what the client thinks of the fees. And if the client says “wow, that’s really expensive” what we need to do is determine whether this is the opinion of a client we want.  If it is then we want to change the clients’ perception of the value.

          When it is time to talk fees, just state the fee, and then be quiet.  Let the client accept the fee, or ask questions.  Don’t start backtracking or filling in the quiet.  It will only get you into trouble.  Also if someone asks you about your fee before you’ve actually talked about your services, don’t tell them what your fee is.  They will gut stuck in Moneyland and never hear what ever else you are saying.

          We talked about Care Giver Guilt. Often we think it’s more desirable to give away our time and abilities. The results are more likely to be that the client thinks they aren’t competent, that they need help. They don’t really own the results: you do. It was your charity, not their money and hard work. We want our clients to take pride in their results and not feel beholding to us.

           Discounting or giving away your services can send some very odd messages to the client, including your work is not valuable and that they aren’t capable enough to pay for it. 

             If you still feel the need to discount your fees:

                      First, set a limit or boundary for yourself on how many clients you are going to offer discounts. And Do Not Vary from it. Use the concept of a waiting list.
                      Second, if a client is getting a discount, make them invest in the project in an additional way, perhaps ladling at a soup kitchen. Allow them to own the results.
                     Remember, if you are making more money, you have more power to effect social changes you are really committed to.

           Be clear on what the clients are paying for. They aren’t paying for your time. They are paying you for what you know. They are paying for your expertise and your training. So your main focus needs to be to make sure you are charging enough for your expertise.

           Another sticking point in charging what we are worth is the “ease” aspect of your job. Do you think that having fun doing what you do makes it worth less? Don’t let cultural bias, the Puritan work ethic, etc.  convince you to de-value your skills. Having work be easy for you does not make it worth less.  It’s not easy for them.  They are hiring your expertise.

    Next teleclass: When Enough Isn’t   

    Many people spend their lives trying to make enough money, find enough love, create enough security.  It’s a big challenge to get to enough.  And in many ways that sounds practical.  But it's really a trap in disguise.  Enough simply isn’t.

    In this teleclass we will explore how to go past enough and move on to plenty.

    ·      Have you ever felt like you’re barely getting by?  

    ·      Do you often find yourself settling for just enough?

    ·      Can you imagine what a world of plenty would be like?

    If you have ever said “there’s not enough money”, or if the word enough frequently shows up in your thinking around lots of things, then you’ll want to participate in this teleclass.

    Date: Wednesday, April 20th

    Time: 10:15am to 11:15 p.m. Pacific (1:15 p.m. to 2:15 p.m. Eastern)
    Registration: at  

    Fee: FREE…your only cost for this teleclass is your regular long distance call charges.






  • 14 Apr 2011 2:40 PM | Anonymous member (Administrator)
    The audio from today's Advanced Strategies call Charge What You Are Worth with guest expert Shell Tain, the Money Coach is now posted in the member-only area in the Advanced Strategies section. Enjoy!
  • 12 Apr 2011 1:17 PM | Anonymous
    Masterminders, you will find the audio from today's class in the Marketing Plan Development section in the Members-only area under Marketing Messages 1.
  • 11 Apr 2011 3:27 PM | Anonymous member (Administrator)
    In the members-only area, on the Inspiration Calls page.
  • 11 Apr 2011 9:07 AM | Anonymous member

    Vancouver, WA & Chicago, IL (April 11, 2011) Six expert business coaches and consultants are launching a “virtual summit” designed to fit the busy schedules of women business owners. The Make it Happen! Virtual Summit kicks off April 19 and focuses on presenting information that can be implemented quickly into action steps leading to high-impact results.

    The Make it Happen Virtual Summit is geared to women who are ready to strategically prioritize their business and life goals to enhance professional success and personal fulfillment with less stress. Topics include developing a powerful profit-boosting marketing plan; setting a mindset for success; using interns to grow a business; the seven secrets of effective business relationships; revitalizing energy and confidence; guilt-free business growth; and the latest and greatest mobile, online, and software organizational tools.

    “Knowing first hand the challenges women business owner’s face, it was important to us to gather some of the best experts in their field for this summit,” shared business coach Victoria Cook. “These are our own trusted resources we’ve used personally and referred to our clients.”

    The convenience of a virtual summit allows busy business owners and entrepreneurs to call in from wherever they are, and the emphasis is on reaching meaningful goals. “We’re going to talk about real results and not just theory and general advice,” says tech expert Brandie Kajino. “You’ll come away with really concrete steps you can do to take action and grow your business.”

    Presenters at the virtual summitundefinedBrandie Kajino, Victoria Cook, Veronika Noize, Holly Stokes, Deanna Maio, and Rinatta Pariesundefinedbring decades of combined expertise in the coaching and consulting fields. Their backgrounds include work with Fortune 500 companies, start-ups, the American Psychotherapy Association, doctors, lawyers, real estate brokers, financial planners, restaurateurs, and self-employed professionals. Their collective media experience includes published articles and books; network television; a broad reach of outlets including WashingtonPost, Yahoo, and; the New York Times; Martha Stewart Radio; and social media communities such as Facebook, Twitter, and LinkedIn.

    The Make it Happen! Virtual Summit will take place April 19-May 6, Tuesdays and Fridays at 11 a.m.Pacific/2 p.m. Eastern. Tuition is $29 per session or $129 for access to all 6 sessions. Features include audio recordings of the calls, any handouts or notes provided by the speakers, and other special bonuses. For more information, or to register, go

    The Make it Happen Virtual Summit is produced by Victoria Cook, The Guilt-Free Coach,, and Brandie Kajino, the SOHO Solutionist,

  • 07 Apr 2011 10:27 AM | Anonymous member (Administrator)
    Hi gang,

    Just posted the audio from today's Open Agenda coaching call; you'll find it in the member-only area.

    Also, remember to join us for today's New Member Orientation meeting at the SoHo Marketing Institute, and bring your laptop if you have one because we're going to explore this membersite.

    See you soon.
  • 05 Apr 2011 10:46 AM | Anonymous member (Administrator)
    Hey gang,

    The audio of today's Introduction to Marketing Plans is posted now in the Marketing Plan Development section of the Member-only area.

    Great questions from members, along with a comprehensive overview of what goes in your marketing plan (and there is an example!).
  • 04 Apr 2011 10:48 AM | Anonymous member (Administrator)
    Find out what your colleagues accomplished last week, and what they are getting done this week on the Inspiration Calls page in the Member-only area.
  • 29 Mar 2011 11:52 AM | Anonymous member (Administrator)
    Join Veronika (Ronnie) Noize, the Marketing Coach, for an exciting preview of her outstanding SoHo Mastermind program.

    In this high-energy, participative and informative meeting, we will explore and offer solutions for the 3 core challenges that too many small business owners are struggling with right now:
    1. Figuring out WHO is your ideal, perfect, ready to pay-stay-and-refer client; WHAT to say to attract their attention; and WHERE to connect with them in an easy, low-cost manner.
    2. Finding the RIGHT THINGS to do that will bring you business without wasting your precious time, energy and money reserves.
    3. The isolation, the feeling of being alone out there, and the lack of qualified support that could help you take huge leaps forward.
    Are these (or similar) challenges on your list of of issues to solve? Reserve your place now to discover the answers to these and your most pressing issues at the SoHo Mastermind Preview Event.

    DATE: Tuesday, March 29, 2011
    TIME: 1-2:30 p.m.
    LOCATION: SoHo Marketing Institute, 951 Officers Row, Vancouver WA
    COST: none

    RSVP by phone: 360-882-1298 
  • 28 Mar 2011 3:59 PM | Anonymous member (Administrator)
    Joint Venture Strategies, a JV letter example, and more are now posted in Strategies 1 in the Marketing Plan Development area of the membersite.

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